These days we all have to consider the bottom line. Expenses are climbing, profits are shrinking and we need to assess how we operate, looking at new ways to attract clients and keep existing ones. Our starting point is to look at current advertising methods. Have we updated our letterhead and brochures? Is our website out of date? Are we still using the same old photos from years ago, that we took ourselves with a cheap camera? Guess what? It shows. Customers today are more discriminating. They want to hire businesses and individuals who are professional and organized. They want value for their money. Your website or print material is the first impression they have not only of your business, but of you. If you’ve cut corners on your photographs, it will show and you won’t ever hear from them. Professional quality photographs catch the viewer’s attention, especially in today's oversaturated visual world, and stand out from the crowd of badly produced images. Mostly, though, great photos tell potential clients that you care about the impression you make, you care about your business practices, and will treat them the same way.
Give me a call or send an email, and I can discuss photography ideas with you.
Many artists underestimate the value of having their work professionally photographed. There's a sense that a few 'snaps" of your paintings or sculpture will be sufficient for that gallery submission or grant application.... so you take the painting outside, lean it against a wall, and shoot something with your iphone... perfect, right? Why pay big bucks for this when you can do it yourself?
As someone who has served on juries and assessed artwork for competitions, I can't stress enough how important it is to properly document your work for ANY application. Many galleries and juries will immediately toss it out if your images are not sharp, properly sized, colour corrected, and show only the artwork with no background. Lighting has to be even and not present shadows or colour casts. Poor quality photographs indicate a lack of respect for your own art, and given how much time you put into creating your work and preparing an application, doesn't it make sense to give yourself every opportunity fo success?
Contact me for package pricing for artwork documentation. These include the photography session, either in your studio or mine, and both web size and high resolution colour corrected digital files that are suitable for publication or printing fine art papers if limited edition prints are required.
I am pleased to report that I will be resuming my in-person classes starting in September. I will be re-configuring my Fergus teaching space to allow for physical distancing and will be following all health department protocols regarding personal safety. So far the schedule includes two of my college level courses, with more added in the next week or so, including a few field trips to get you outside. Details are in the course schedule. On-line classes are in the works as well... stay tuned for those details soon.
Just because we can't visit art galleries, it doesn't mean we should be deprived of art... even though I've had several exhibitions cancelled this year, I've been playing with virtual exhibition software, and invite you to check out "Outside of Time" which is destined for a show in Newfoundland at some point. Enjoy!
If you're looking for a fun holiday experience, I am a guest instructor for three workshops in fabulous new locations across Canada. These will take place in exciting locations in Ontario, New Brunswick and Newfoundland. Details, and registration info is available through the organizations' websites... links are below. All of these offer in-depth photography instruction and field trips that will take you beyond simply taking a snapshot, and will draw on local scenery, history and architecture for subject matter. The courses are:
July 8 to 12, 2019 - Photography Explorations, Wellington County Museum, Elora, Ontario - 5 full days of instruction and field trips in and around 'Ontario's most beautiful village" and the Elora Gorge.
August 20, 2019 - Between Land & Sea, Bonavista Peninsula, Newfoundland - field trip along the coastal rocks and pools in Tickle Cove, home of the famous sea arch and 500 million year old rocks. This free workshop is part of the Bonavista Biennale arts event that runs from Aug. 17 to Sept. 15, 2019.
Sept. 16 to 20, 2019 - Land & Sea Photography Explorations, St. Andrew's, New Brunswick - 5-day workshop in and around the historic town of St. Andrew's-by-the-Sea. Recognized for it's beautiful location on the shore of the Bay of Fundy, and it's historic and diverse architecture.